Pepper Money has been recognised for its commitment to the community at this year’s Australian Mortgage Awards, winning the ‘Non-Bank of the Year Award’ and placing 8th on the AFR BOSS Most Innovative Companies list in banking, superannuation & financial services. In addition, they are also a gold sponsor of the awards, along with NAB, FINSTREET and PRPTY 360.
Pepper’s award-winning specialist lender mortgage products have a broad eligibility criteria and are designed for people with non-traditional lending needs. This includes people who are self-employed, casual or contract workers, those with a bad credit history or complex incomes, and those looking for low doc or alt doc home loans. They work exclusively through a network of mortgage brokers and are known for their competitive specialist home loan rates and quick approvals.
This year’s campaign 피망 머니상 was inspired by the brand’s core value to help people achieve their dreams and to ‘look beyond the numbers on a score’. The campaign’s creative was stripped back, with a focus on telling the story of Pepper Money customers and the real-life impact their loan has had on them. Led by Pikardt, with agency partners String Theory and Customedia, the campaign used a combination of video, digital, out-of-home, radio and social media to deliver high-performance marketing assets whilst remaining within budget constraints.
The campaign was further supported by Pepper’s investment in a number of key events and partnerships to raise awareness at a national level. In particular, a co-principal sponsorship of St Kilda Football Club in the AFL, which was promoted through a range of digital channels, social media and on air advertising. The campaign was also promoted through the brand’s extensive online and print media presence, including a partnership with News Corp and content on the News App.
As a lender that prides itself on being a good corporate citizen, Pepper regularly gives its support to a variety of community groups and charities. In recent times, this has included donating special equipment to a disability gym and supporting wildlife sanctuaries. Pepper has also given the gift of a new hybrid car to local community hero, Dubbo resident Rhonda Towney – who works tirelessly in rural NSW to source spare fresh food from large corporations and distribute it to those in need.
Pepper’s latest community initiative is to provide eligible borrowers with free public EV charging. This is part of a wider program that is helping environmentally conscious Australians take steps towards a sustainable future by making it easier for them to adopt an EV.
The 2023 Australian Mortgage Awards are taking place in Sydney on October 13. Nominations are now open and close on August 31, with finalists to be announced in September. For more information about the event, please visit our official awards website. You can also follow the discussion on Twitter using #AMWA. Nominate your favourites today! We look forward to honouring the very best in the Australian mortgage and finance industry at this year’s black tie awards ceremony.